We build your YouTube channel. You keep your business.

And we only earn when the channel sells. In writing.

3.3M subscribers · 3.6B views · 3 channels built

Apply to work with us
We build your channel. You keep your business.
  • We fund it, script it with you, edit it and publish it.
  • You record twice a week and approve every script.
  • We split what the channel earns, 50/50: sales it brings in plus its ad revenue.
  • Your practice, your clients, everything you did before: 100% yours.
Who we turn down
  • Anyone without a credential or 10+ years in their field.
  • Anyone who doesn't sell something yet. A channel needs somewhere to send people.
  • Anyone who wants to be famous by next month.
Why YouTube for experts
  • An ad stops when the money stops. A video keeps getting found for years.
  • Someone who watches you for 20 minutes arrives on your call already trusting you.
  • The video does the selling. You do what you already do.
The proof
  • My own channel: 3.3M subscribers, 3.6B views.
  • Victorix: built from zero in May 2026, 1.4M views in 5 months, 83% of viewers 25+.
  • Vellora: built from zero in May 2026, 1.7M views in 5 months.
What working with us looks like
  • A 20-minute call, then a free channel plan for your niche. Keep it either way.
  • The agreement in writing, in plain words. Show it to your lawyer.
  • Two recording sessions a week, about an hour each, from home.
  • A statement every month: every view, signup and sale, per video.
Senne Jackson, founder of The Expert Label
Senne Jackson, founder
We launched Victorix from zero on 7 May 2026, for an adult audience. Five months later: 1.4 million views and 6,200 subscribers.
VictorixBuilt from zero by Senne JacksonYouTube Studio, 3 Oct 2026

Apply to work with us

1 of 3 · Your work

Who are most of your clients? Required

Senne reads every application himself and replies within 48 hours.

Everything your channel needs, handled

We build the channel and run it end to end. You show up and record. We handle the rest.

Strategy

We find the topics your future clients are already searching for, and the angle only you can take.

Scripts, written with you

Your method, your cases, your words. We structure them so people watch to the end. You approve every one.

Editing and thumbnails

Done by our team. You never open an editor or a thumbnail tool.

The path to your offer

About one video in three speaks to the people ready to work with you. Every video gets its own tracked link, so you see which ones bring buyers.

Apply to work with us

Results

Channels we built from zero, with real numbers.

Vellora

Study methods for students · 19,000 subscribers

0 to 1.7 million views in 5 months.

Launched 6 May 2026. Research, scripts, thumbnails and editing all run by us. A teenage audience, so it proves the process, not your audience.

Thumbnail: 10 Chinese Skills That Give You an Unfair Advantage in School
10 Chinese Skills That Give You an Unfair Advantage in School370K views
Thumbnail: How to Become Dangerously Self-Educated
How to Become Dangerously Self-Educated (Like a Topper)340K views
Thumbnail: How Chinese Students Got Addicted to Studying
How Chinese Students Got Addicted to Studying (Not Phones)264K views
Thumbnail: How Chinese Students Have Time For Everything
How Chinese Students Have Time For Everything263K views

Victorix

Personal development for adults · 6,200 subscribers

0 to 1.4 million views in 5 months.

Launched 7 May 2026 for an adult audience: 83% of viewers are 25 or older. Full-length licensed seminars, packaged and published by us.

Senne Jackson

My own channel · 3.3M subscribers

3.6 billion views.

A dance and family-comedy Shorts channel. It's where I learned what makes people click. Recent Shorts:

Short thumbnail
1.06M views
Short thumbnail
238K views
Short thumbnail
207K views
Short thumbnail
177K views

Numbers from YouTube, 3 and 4 October 2026. Past channels don't predict yours.

The deal, in plain terms

Upfront cost to you
$0. We pay for everything.
What you do
Record twice a week. Approve every script.
What we do
Strategy, scripts with you, editing, thumbnails, publishing, the numbers.
The split
50/50 of what the channel earns: sales it brings in plus its ad revenue.
Your existing business
100% yours. Never part of the split.
The channel
We run it. You're a manager on it from day one.
Reporting
A statement every month: every view, signup and sale, per video.

Why is it free? Because we only earn when the channel sells. That's the whole model.

Questions experts ask first

Who owns the channel?

We run it and it sits under the label. You're a manager on it from day one, you approve everything on it, and you earn half of everything it makes.

What exactly does the 50% cover?

Sales of your offer that come through the channel's links, plus the channel's ad revenue. Every sale is tied to a video, so you can check it.

What if my board or ethics code has rules about this?

Our script rules are built around the AAMFT, ACA, APA and NASW codes, and you approve every word. We never use client material or client testimonials. Your lawyer and your board have the final word.

How much time does it really take?

Two recording sessions a week, about an hour each. No editing, no uploading, no comments.

What if I'm awkward on camera?

Most people are at first. Bad takes never leave the room. We write so it sounds like you talking to one client.

I've been burned by programs and agencies before.

That's why you pay nothing and sign nothing until you've seen the plan. We're paid for the work, never per client and never per lead.

How old are you, and who signs?

I'm 17. Until I'm 18, my [parent] co-signs every agreement. Ask me anything on the call.

Does applying commit me to anything?

No. If it's not a fit, we'll tell you why.

About The Expert Label

I started YouTube as a kid. Today my own channel has 3.3 million subscribers, and in 2026 I started building channels from zero for other audiences. The people who know the most are rarely the ones people find. So I built a label for them.

3.3MSubscribers
3.6BViews
3Channels built
$0Upfront to you
Senne Jackson
Senne JacksonFounder

Let's work together

We're selective about who we sign. Let's see if your work is a fit.

Apply to work with us