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Two in three videos teach
For everyone in your field, beginner or expert. This is how new people find you and decide you know what you're talking about.
For coaches, therapists and consultants whose clients are 40 to 65
1,000 people on your email list in 6 months. From YouTube.
Or you walk away free. In writing.
We fund it, script it with you and run it. You record twice a week.
See if you qualify3 minutes · no call unless you want one · nothing to pay
1,000 signups in 6 months. Or you walk away free.
- We build a YouTube channel around what you already teach, and point it at your offer.
- If it hasn't put 1,000 people on your email list in 6 months, you leave. No notice, no fees, and you keep every email.
- Why we can promise it: we only earn when your list buys. If it doesn't grow, we failed, not you.
What you do. What we do.
- You: record two sessions a week, about an hour each, and approve every script.
- Us: strategy, scripts written with you, editing, thumbnails, publishing, comments and the numbers.
- No editing. No algorithm. No posting into the void.
The deal
- $0 upfront. We pay for everything.
- We split what the channel earns, 50/50: sales it brings in plus its ad revenue.
- Your practice, your clients, everything you did before: 100% yours, never in the split.
Who we turn down
- Anyone without a credential or 10+ years in their field.
- Anyone who doesn't sell something yet. A channel needs somewhere to send people.
- Anyone who wants to be famous by next month.
Why YouTube, why now
- 85% of Americans aged 50 to 64 use YouTube. Your future clients are already there.
- An ad stops when the money stops. A video keeps getting found for years.
- Someone who watched you for 20 minutes joins your list already trusting you.
You're the best in the room. The room holds twelve people.
You can only sit with so many people in a week. Referrals are kind, but slow. And the people who need you most are searching right now, at 11pm, on YouTube. They find someone louder.
You've been told to "start a channel". Maybe you tried. The editing, the thumbnails, the videos nobody watches. People who tried call it "a very public full-time job". A counselor with decades in the field wrote that she approaches social media "holding my nose".
Or someone offered to do it for you. $7,500 a month, whether anything happens or not. Or a partner who wanted to take over and sell things under your name without asking.
It isn't your fault. That game was built for 25-year-olds with time to burn. You have clients. So we built a different one.
The Buyer Channel
Most channels are built for views. Ours are built for your email list. Here's the difference.
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One in three speaks to buyers
The exact problems your best clients came to you with. These videos invite people onto your list, in your words, never with hype.
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Every video gets its own link
Plus a short spoken link and an on-screen QR code, because many viewers over 50 watch on a TV. So you see which videos bring signups and sales, every month.
See if you qualify
Seven quick questions. Senne reads every application himself and replies within 48 hours.
Not a fit? We'll tell you why. Applying commits you to nothing.
Free if you qualify
Your channel plan, before you sign anything
After a 20-minute call, we send you a plan for your channel: the first 10 video ideas with titles, who each one is for, and the path from each video to your offer. Keep it whether you work with us or not.
You record. We handle the rest.
Two hours a week from you. Everything else is on us.
Strategy
We find what your future clients already search for, and the angle only you can take.
Scripts written with you
Your method, your cases, your words. We structure them so people watch to the end. Nothing goes out without your yes.
Editing, thumbnails, publishing
Done by our team. You never open an editor or YouTube Studio.
A statement every month
Every signup and every sale, per video. You can check every number yourself.
Who's behind it
Channels Senne built from zero. We're a new label, so these are our own channels, not client results yet.
Vellora
Study methods for students · 19,000 subscribers
0 to 1.7 million views in 5 months.
Launched 6 May 2026. Research, scripts, thumbnails and editing all run by us. A teenage audience, so it shows the process works, not that your clients are here.
Victorix
Personal development for adults · 6,200 subscribers
0 to 1.4 million views in 5 months.
Launched 7 May 2026 for an adult audience: 83% of viewers are 25 or older. Full-length licensed seminars, packaged and published by us.
Senne Jackson
My own channel · 3.3M subscribers
3.6 billion views.
A dance and family-comedy Shorts channel. It's where I learned what makes people click. Recent Shorts:
The deal, in plain terms
- Upfront cost to you
- $0. We pay for everything.
- What you do
- Record twice a week, about an hour each. Approve every script.
- What we do
- Strategy, scripts with you, editing, thumbnails, publishing, comments, the numbers.
- The split
- 50/50 of what the channel earns: sales it brings in plus its ad revenue.
- Your existing business
- 100% yours. Never part of the split.
- The channel
- We run it. You're a manager on it from day one.
- Reporting
- A statement every month: every signup and sale, per video.
The guarantee
If the channel hasn't put 1,000 people on your email list within 6 months of the first video, you can walk away. No notice period, no fees, and you get a copy of every email it collected.
Why we can offer this: we only earn when your list buys. If it doesn't grow, we failed, not you.
Exact wording is in the written agreement you get before anything starts.
Who this is for
A fit if
- You're credentialed, or you've done this work for 10+ years.
- You already sell something: a program, coaching, a course, a practice. It brings in $1,000 a month or more.
- Most of your clients are 40 to 65.
- You can record twice a week.
Not a fit if
- You want to be famous by next month.
- You don't sell anything yet.
- You don't want to be on camera at all.
Why only experts who already sell? A channel brings people. Your offer turns them into clients. Without an offer, there's nothing to send people to, and we'd both lose a year.
What experts ask us first
What's the catch?
We take half of what the channel earns. That's it. Nothing from you upfront, nothing from your existing business. If the channel doesn't sell, we earn nothing, which is why we only take experts who already have an offer.
Who owns the channel?
We run it and it sits under the label. You're a manager on it from day one, you approve everything on it, and you earn half of everything it makes. If we miss the guarantee, you walk away with a copy of your list.
What exactly does the 50% cover?
Sales of your offer that come through the channel's links, plus the channel's ad revenue. Every sale is tied to a video, so you can check it. Your private clients and referrals are never part of it.
Will it still sound like me?
Yes. Your method, your cases, your words. We structure and edit, we never invent. Nothing goes out until you've approved it.
What if my board or ethics code has rules about this?
Our script rules are built around the AAMFT, ACA, APA and NASW codes. No client material, no client testimonials, no diagnosis at a distance, and crisis resources in every description. Your lawyer and your board have the final word.
How much time does it really take?
Two recording sessions a week, about an hour each, from home. No editing, no uploading, no comments.
What if I'm awkward on camera?
Most people are at first. Bad takes never leave the room. We write so it sounds like you talking to one client across the desk.
I've been burned by programs and agencies before.
So have most experts we talk to. That's why you pay nothing, sign nothing until you've seen the plan, and can walk away if we miss the guarantee. We're paid for results, never per client and never per lead.
How old are you, and who signs?
I'm 17. Until I'm 18, my [parent] co-signs every agreement through [entity]. Ask me anything on the call.
Does applying commit me to anything?
No. If it's not a fit, we'll tell you why.
A note from me
I'm Senne. I've grown my own YouTube channel to 3.3 million subscribers, and in 2026 I started building channels from zero for other audiences.
Here's what I learned. The people who know the most are almost never the ones people find. Not because they're worse. Because they have clients, and YouTube is a full-time job.
So I built a label. You stay the expert. I'm the one who knows the camera, the edit and the algorithm. Nobody's asking you to trust me with your field. Only with the channel.
One more thing, so you hear it from me first. I'm 17. If you google me, you'll find a dance channel. That's where I learned what makes people click. Until I turn 18, my [parent] co-signs every agreement. I'd rather you know now than find out later.
Senne JacksonFounder, The Expert Label
1,000 people on your list in 6 months. Or you walk away free.
We sign a small number of experts. Let's see if your work is a fit.
See if you qualify3 minutes · reply within 48 hours · nothing to pay